House of Marley is the name of the new company created in hopes of preventing unauthorized use of Bob Marley's image. So basically anyone who wants to use Bob Marley's image for profit, will have to pay and get permission from the Marley family who will be licensing his image and likeness.
According to the Wall Street Journal Hilco Consumer Capital has invested some $20 million for half of the company. in a joint venture with the Marleys. The House of Marley will sell the rights to produce products under the brands Bob Marley, Tuff Gong, Catch A Fire and One Love. There are plans for a Marley Lager, coffee line, headphones, snowboards, posters, screensavers and many more products. The deal was reportedly signed on Feb. 5th, the eve of what would have been Bob Marley's 64th Birthday.
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