Estelle's album Shine was taken off iTunes in the US , a move that has seemingly backfired on the star and her label Warner Music.
The goal was to get fans to buy her complete album, not just individual songs. Her song "American Boy" with Kanye West went from 10 on iTunes and 11 on Billboard singles chart to number 37. The song has also fallen from number six to 59 on the Billboard download chart.
And the album instead of moving up has plummented to 139 on the Billboard album charts.
Man, this girl is hot and she has some wicked tracks on that album. It's too bad that the gamble did not pay off.
Estelle is currently on a major North American tour, where she is playing up her collaborations with US hip-hop and R&B stars such as Kanye West, John Legend, Will.i.am and Cee-Lo Green.
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