So Puma sponsors Usain Bolts press tour in New York , setting him up with Esquire Magazine, The Today Show and Late Night with David Letterman. So everybody's happy right??



Ummm, not really. At least the Caribbean and more specifically Jamaican media is cross, angry, miserable. You wanna know why right?? Of course. Well it seems that not one, of the local Caribbean Media sources in the area were sought to interview Bolt. None, zip, zilch, zero, nada. To add insult to injury, the Consul's office had a private meeting with him, along with invited guests which did not include Team Jamaica Bickle. This is an organisation that helps Jamican atheletes perform in meets around the world. These are kids that many do not know till they hit the big stage (Bolt included). TJB held a concert this year to sponsor the Bejing Team and they were not invited to this meeting. What a shame. Puma needs to get it together!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Anyways, he did well on Letterman. I wish he would say yes instead of ya (I sound like my mother SMH) But, on the real, that was not a good move and if he is still in NY I hope his management corrects that!

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2 comments
  1. Unknown September 27, 2008 at 12:37 AM  

    It's no big deal, he is just doing very large publicity right now, Letterman, Regis & Kelly, are international shows, not just American. Anyone can interview Bolt, just find his hotel or talk to him on the street. We have a video of Bolt that we took in NYC outside Letterman, easily we could have gotten a nice interview with him right then, at least a few good questions off. Check it out @ http://blip.tv/file/1296621

  2. Ayeola September 28, 2008 at 12:33 PM  

    Thanks for the comment Cassaundra. Just to add my two cents, Yes those shows get international viewership but they are essentially American. There are several Caribbean media houses in NY with large(not as large as them, but still significant) worldwide listenership and readership via the Internet. And although one can get a photo off the street its the protocol that counts. Puma or whoever represents him should contact these shows the same way they did the others and give them that respect. So its to a certain degree the principle of it all that irks me. Like they say it's not what you do, is how you do it.

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